Order Value Calculator

Average Order Value (inc VAT and shipping fee, €):
Tax Rate (%):
Return Rate (%):
Gross Margin (%):
Fulfillment Cost (packing and shipping cost per order, €):
Blended CPA (what is your ad costs per order, €): ^^Take all your ads/marketing costs and divide it with the number of orders you have per month, and fill in this field.

Set Costs (rent, CEO & other salaries, hosting, bookkeeping, insurance etc, €):
Number of Orders per Month now:

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Average order value (after tax/returns): €

^^This number is affected by your pricing strategy and your return rate. Optimize to get the number as high as possible

GM2: Profit per Order (before ad costs, after fulfillment): €

GM2 %:

^^This number is affected by shipping fee and your picking/packing effeiency. Optimize to get the € number as high as possible

GM3: Profit per order (after ad costs, after fullfillment): €

GM3 %:

^^This number is affected by shipping fee and your picking/packing efficiency and marketing investement & efficiency. Optimize to get the € number as high as possible

Media Budget:

^^This is your media budget now if you get the many orders per month as you stated above, and to the cpa you stated above

Your Monthly Cashflow Now: €

^^ This is your monthly cashflow now. If this is negative, but your GM 3 is possitive, profitability might just be a scaling matter

Number of Orders Needed for you to be cashflow positive:

Genero E-commerce Gross Margin 1, 2 & 3 Calculator

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